contrary to what we are told in the tv adverts do you know that using normal fabric conditioner leaves your towels coated with an invisible water resistant layer making your towels less absorbent? this invisible barrier of conditioner also results in odours and stains being even more difficult to remove as it coats them. mrs coopers towel reviver has been specially formulated to revive your towels and make them soft fluffy and most importantly absorbent so that you can dry yourself! now you can have clean soft absorbent towels by simply adding our towel reviver instead of your usual fabric softener to your wash. feel the massive difference it makes we promise once used you will not use anything else in your towel wash. great for tea towels as well! 1l is enough for 20 washes. multibuy information: get four bottles for the price of three by searching for e066.